How to Choose Promotional Items Your Customers Will Cherish Marketing Articles | April 29 Cheap NBA Basketball Jerseys , 2008 Appealing to your customers ? that?s the name of the game when you?re doing any sort of business. It should be the name of the game when choosing promotional items as well.
There are marketing gurus whose pronouncements turn knowing your customers into an arcane art that can only be practiced by those who have the magic. There?s no magic to choosing promotional items that will attract the kind of customer that you want ? just some common sense rules and approaches.
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Know who your customers are.
One of the best ways to know what your customers want is to know who they are. Invest a little time in surveying customers to learn a little about them. Who buys your products and services? In one case we know of, an office supply company had always thought of their customers as ?businessmen? Cheap Basketball Jerseys , but when they had their phone sales people ask a few pointed questions while taking orders, they learned that in reality Cheap Nike NBA Jerseys , the decision makers for buying office supplies were office managers and secretaries. You may think that your children?s clothing line is bought by parents, but find that your real market is the children themselves. Don?t assume ? ask.
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Figure out what your customers want.
Once you know that your customers are young Cheap New NBA Jerseys , single professionals, or business executives Cheap Wholesale NBA Jerseys , or office managers or anything else, it?s much easier to figure out what?s important to them. Once our office supply company realized who was really buying its products Cheap NBA Jerseys Free Shipping , they were able to refocus their marketing efforts to concentrate on what?s important to a busy office manager. Once they figured out that convenient ordering was high on that list, they designed an easy to read one-sheet order form with their most popular office items and included a tear off pad of fax order forms with every customer?s first order. Their sales increased by 10% the first month.
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Do some market research.
It?s always better to ask than to guess. Take advantage of technology to make marketing research easier. Does your company have a web site? Post a survey asking customers what they want. Use your email list to send out a questionnaire to your existing customers.
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Go where your prospective customers are.
The best place to find new customers is in their natural habitat. Do you sell products for young children? Register with a few internet forums for parents and lurk for a while to read about their concerns and needs. Send out promotional offers to day care centers and nursery schools. Adapt the strategy to your own market ? every industry and group has their hangouts. Learn them and use them to get market intelligence.
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There?s no magic to learning about your customers. All it takes is a bit of common sense and a little work. It may take a little time to run a survey or eavesdrop on conversations Cheap NBA Jerseys From China , but the payoff is a higher return on your investment in promotional items and marketing campaigns.
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More information about promotional items can be found online by searching for the leading online suppliers of promotional products. You can tap into their wealth of experience to ensure that you have the perfect promotional gift or business gift to promote your business.
The right questions to ask your commercial printer are those that answer towards your commercial printing requirements and those that make the process easier for you.
Clients who are ready before they even meet with the printers are normally those that get the best deals because they know in advance if they are getting a bargain or the printers are fooling them. So to be one of those clients who are ready to get a good deal, research and get a lot of printing rates from (not just one or two) commercial printers.
There will also be common questions your printers are likely to ask you to know your printing requirements Cheap NBA Jerseys China , some of them are –
- What print types do you really require? (start from the most important ones down to your out of the box ideas)
- How much do you estimate your print volume will be?
- Will you be changing these prints pretty soon?
Once you have everything thought of and have picked out several printers to meet up with remember to ask your printers several of the questions listed below. You can also ask your own set just make sure it concludes to your printing goal.
• Do you assist clients when they are having trouble with their designs? For clients who are new to commercial printing because the only access they have with printing is their home printers, designing will be a tad bit difficult. Some who are not too artistic or having trouble putting together the colors and lines will need a professional designer to do it for them. If your printer’s can help you with the designing without having to find an outside designer to do it for you then good for you! It will be cheaper than finding a professional designer who may have a certain affiliation with a particular printer and start forcing you to use their preferred printer.
• Do you give competitive rates or packages? What can you offer me in consideration with my print needs? All their rates should be very competitive with most of the printers and the only exception to the rule could be those that are in office spaces where rates are really high or their packages have so much stuff included in it that no other printer could offer.
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