Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn?t want me writing for him anymore.
Of course, I was pretty upset by the situation. I had completed several writing projects already for that client Nike Air Max Deluxe Bianche , which had seemed to go well, and had just finished a press release when I got the boot.
My writer friend told me later her ?secret? for making this client happy. Basically, what she did was rewrite the press release so it focused solely on the client and the client?s business.
I said: ?But what you?ve written isn?t that newsworthy. I don?t think the newspaper will accept it.?
She said: ?That?s not what the client wants. Therefore Nike Air Max Deluxe Nere , I don?t worry about it.?
And she was right. (She kept the account after all.) The client wanted an ?I?m so great? press release. He didn?t want something that might actually result in coverage for him. He wanted something that would make him feel good when he read it.
In the world of public relations, press releases are the explorers. They travel far and wide, visiting media outlets everywhere Nike Air Max Deluxe Donne , and presenting information about your products and services. Media people decide whether or not to cover your business based in large part on those hard-working press releases.
So, there?s a lot riding on them. Therefore, it pays to take a little extra time to make sure they?re outfitted correctly for the job.
When you get an idea for a press release Nike Air Max Deluxe Bambino , ask yourself this question: ?Is this something someone else would be interested in or is this something only I (and maybe my mother) would want to read??
Sounds easy, right? Well, if it was that easy Nike Air Max Deluxe Uomo , there wouldn?t be so many ?Look at me ? I?m so great? press releases running amuck out there.
Unfortunately, the ?I?m so great? press releases are seductive. They sound so good when you read them. They whisper things like: ?Of course the editors will want to write about me. I would make a wonderful human interestspecial featurebusiness feature story.
Didn?t I just see a story like this about my competitoranother business last week??
You need to be on your guard when one of these ideas shows up. Question them. Interrogate them if you must. ?Why will the media like you? What do you offer that?s different than any other press release? What?s so special about you? Why will someone want to read more about you?? Don?t allow their pretty words to influence you. You must get to the truth. Chances are what seduces you probably won?t seduce the media.
Remember, media people are looking for an angle or a story that would interest their readers. They want to know things like: ?What?s in it for my readers? Why will my readers care about this piece of information??
If you can answer those questions correctly Nike Air Max Deluxe Italia , then you have an excellent chance of getting the coverage you?re looking for.
Creativity Exercises ? Write a newsworthy press release
The only way to get better at recognizing a good press release is to practice writing them.
Start by writing what you think is a good press release. Put it away for at least 24 hours. Don?t look at it. Don?t even think about it.
After the 24 hours is up, pull it out and read it. Ask yourself this question:
?Is this something someone else would be interested in or is this something only I (and maybe my mother) would want to read??
Irland Inside
Thema drucken
08.11.2019 03:54
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